L'Oreal Professionel

The launch of L’Oreal Professionel’s new Majiblond range was held at the prestigious Hotel Arts in Barcelona. L’Oreal Professionel’s UK Sales team gathered for this conference in front of our dramatic Gaudi themed stage setting, from which the product was unveiled. Delegates heard about the technicalities of the product before we launched into a live catwalk show and demonstrations from Britain’s Hairdresser of the Year – Andrew Barton.

The setting was Gaudi themed– the stage reflected strong but irregular and fantastically intricate architecture, inherent in Antoni Gaudi’s work. The access to the stage was via the integrated parabolic arches, for which he was infamous for.

After the conference delegates were transferred to the stunning Castell de Sant Marcal, high in Barcelona’s hills for their black tie evening awards ceremony. Our stage setting for this venue was a glittering starcloth backdrop from which the GM of L’Oreal presented these coverted awards to the sales team.

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