L’Oreal Matrix Conference

June 2008 witnessed the annual conference for hairdressing brand, Matrix. The location was the beautiful coastline of Dubrovnik in Croatia.

The primary focus of the event was to review achievements and results that have been delivered so far in 2008 and plan for the future. Prior to the launch of the new photographic collection "Trend" Sounds Commercial delivered a competition based on the successful television series "The weakest link".

With Matrix being such a high profile brand within the L’Oreal Professionnel Products division, this event was key for industry professionals to recognize the achievements over the past year, whilst looking forward to new products and ranges. It was Sounds Commercial’s task to make this event a ‘cut above the rest’!

The remit was to devise a conference programme that was slick, clear and entertaining. The event needed to motivate and communicate key messages informing the sales teams of new launches, the company’s performance to date, along with the goals and direction for the coming year. This was achieved by a bespoke branded stage set, with stunning photo quality prints of the new ‘Trends all produced from our in-house Printworks department. Exciting visuals were incorporated into presentations. Bespoke video pieces were created from conception at our in-house editing and production studios.

The event was a huge success from both the client and delegates point of view. Sounds Commercial work regularly within the EU, and this meant that we were able to offer Matrix the best possible service. We pride ourselves on attention to detail and aim to exceed expectations… We definitely did just that in June 2008!