Sounds Commercial were contracted for the second year running to organise the Coty Beauty International Marketing Meeting. The meeting for 170 residential delegates was a four day event and a two day set up/rehearsal.
The brief was to find a five star venue with six suitable meeting rooms; preferably a beach location, main land Europe with easy access to an international airport as the delegates, all senior VPs and Country managers were flying in from as far afield as the USA, Australia, Middle and Far East, South America and Europe.
After a lengthy search the Tivoli Victoria, Vilamoura, Portugal was selected and the team set to work designing an exciting large stage set to fit within the company concept of a selection of luxury and dynamic brands; creative display modules to present all the fragrance and cosmetic brands; an unusual concept to display the brand graphics as large scale pillar wraps on the external pillars in the hotel entrance; pre event filming and studio concepts; together with all the logistics of getting delegates to the venue, and social activities to include a beach activity challenge and dinners at unusual elegant beach side restaurants.
The in house team at Sounds Commercial executed all of the above including all logistics, design, technical brief, build of display modules, film and studio work, together with all large scale print executed in house.
The event was a huge success. The presentations were dynamic, the display modules were effective and creative, the pillar graphics were exciting with maximum impact as delegates and indeed non delegates arrived at the hotel and the social activities were fun and imaginative.
The event was filmed and highlights edited throughout the night so every delegate received a copy of the occasion on a Coty branded USB stick prior to their departure.
Comments from delegates ranged from “excellent”, “such fun” to “we didn’t think you could beat the 2011 event but you have”
We have been contracted to organise the same event in 2013 and the challenge is how do we improve…