With Affinion’s partnership with Sounds Commercial entering its 8th year, the challenge to better the previous year’s Affinion ACE Awards was more important than ever. Audience expectations for this flagship event have been consistently exceeded year on year employing all creative and technical disciplines of Sounds Commercial. At 12 months in the making, the Affinion ACE Awards 2012 again raised the bar and laid down the gauntlet for the 2013 awards!
Building on the participation in the pre-event filming for the 2011 ACE Awards when over a hundred staff performed the same choreographed dance routine in a flash mob production VT, for 2012 the challenge was that of a large scale dance battle. With a dozen dance crews all having their own bespoke routine to perform in a fully lit HD camera studio set-up, the challenge was on!
A full day of heats culminated in a grand final creating an electric atmosphere. The reaction when the VT was shown on the evening was palpable and deserving of the standing ovation it received from the entire audience – the winning crew were ecstatic!
The ZooNation Dance Company has performed at major events including the 2008 Beijing Olympic Handover Ceremony, Nelson Mandela’s 90th Birthday Celebrations, the 2011 Laurence Olivier Awards and now the Affinion ACE Awards 2012! Fresh from the success of their award winning new West End production, Some Like it Hip Hop, a green screen shoot with their top performers was completed utilising state of the art HD cameras and motion tracking software to create in post production a full 3D environment. The impact of this opening VT was matched by the vibrancy of the award sting VT edits that introduced each of the awards.
Lucie Jones, X-Factor finalist and star of stage and screen performed a terrific set during dinner and opened the show with a stirring number that set the mood and captured the audience’s imagination.
With a 44 ft widescreen, a custom designed Orwellian dystopian themed set and stage and the latest HD projectors, the scene was set for an awards show that yet again exceeded the audience’s expectations.
With planning for next year already underway, the challenge has yet again been set for a roof raising 2013 event!











